REWTTEERS™UNIVERSITYREWTTEERS™ UNIVERSITY EXECUTIVE EDUCATION
FACULTY OF EXECUTIVE SALES, MARKETING & CUSTOMER EXPERIENCE
The Faculty of Executive Sales, Marketing & Customer Experience is an advanced executive and professional education faculty designed to develop marketing executives, sales leaders, commercial professionals, business development executives, brand strategists, customer experience leaders, revenue professionals, entrepreneurs, consultants, account managers, and organizational decision-makers capable of creating markets, building brands, acquiring and retaining customers, growing revenue, and delivering exceptional customer value.
FACULTY OVERVIEW
Executive learning for complex leadership challenges
The Faculty of Executive Sales, Marketing & Customer Experience is an advanced executive and professional education faculty designed to develop marketing executives, sales leaders, commercial professionals, business development executives, brand strategists, customer experience leaders, revenue professionals, entrepreneurs, consultants, account managers, and organizational decision-makers capable of creating markets, building brands, acquiring and retaining customers, growing revenue, and delivering exceptional customer value.
The Faculty brings together the interconnected disciplines of marketing, sales, commercial strategy, customer experience, branding, business development, revenue growth, digital engagement, market intelligence, customer analytics, relationship management, and commercial leadership.
Its educational philosophy recognizes that sustainable organizational growth depends on more than selling products or conducting promotional activities. Modern organizations require leaders who can understand markets, identify customer needs, build differentiated brands, create compelling value propositions, develop profitable customer relationships, lead sales organizations, optimize customer journeys, use data intelligently, and convert customer value into sustainable revenue growth.
The Faculty comprises 14 specialized departments offering 140 distinct Executive Professional Certificate Programs, with ten certificate programs housed within each department.
DEPARTMENTS & PROGRAMMES
Executive courses
Select a department to view its complete official course list.
01Department of Executive Marketing10 courses +
The Department of Executive Marketing serves as the Faculty's principal center for senior-level marketing education. It develops professionals capable of aligning marketing decisions with corporate strategy, competitive positioning, customer value, digital transformation, and organizational growth. Particular emphasis is placed on preparing current and aspiring Chief Marketing Officers (CMOs) and senior marketing executives to lead marketing as a strategic enterprise function rather than merely a communications or promotional activity.
02Department of Sales & Commercial Leadership10 courses +
The Department of Sales & Commercial Leadership develops professionals capable of building, managing, transforming, and leading high-performance sales and commercial organizations. Its programs integrate sales strategy, commercial leadership, account management, analytics, business development, revenue generation, global sales, and sales transformation. The department provides a specialized pathway for current and aspiring Chief Sales Officers (CSOs) and senior commercial executives responsible for converting organizational strategy into measurable market and revenue results.
03Department of Customer Experience10 courses +
The Department of Customer Experience prepares leaders to design and manage customer relationships across the complete customer lifecycle. Programs examine customer journeys, service quality, loyalty, digital experiences, omnichannel engagement, analytics, and customer-centric organizational transformation. The department recognizes customer experience as an enterprise-wide strategic responsibility and provides a professional development pathway toward Chief Customer Officer (CCO) leadership.
04Department of Brand Strategy & Corporate Reputation10 courses +
The Department of Brand Strategy & Corporate Reputation focuses on creating, strengthening, protecting, and strategically managing organizational and product brands. Participants develop competencies in positioning, brand equity, corporate identity, reputation, employer branding, portfolio management, and global brand development. The department emphasizes that brands represent strategic organizational assets capable of influencing customer preference, stakeholder trust, competitive differentiation, market value, and long-term organizational reputation.
05Department of Digital Marketing & Marketing Technology10 courses +
The Department of Digital Marketing & Marketing Technology develops professionals capable of operating effectively within technology-enabled marketing environments. Programs cover digital channels, marketing technologies, automation, search, social media, content, mobile engagement, performance marketing, and digital campaign management. The department complements the broader Digital Marketing Strategy program by concentrating on the specialized channels, platforms, technologies, and operational capabilities required to execute digital marketing successfully.
06Department of Market Research & Consumer Intelligence10 courses +
The Department of Market Research & Consumer Intelligence prepares professionals to understand customers, competitors, markets, and changing patterns of demand. Students develop competencies in market research, consumer behavior, segmentation, customer intelligence, competitive analysis, and evidence-based marketing decisions. The department strengthens the Faculty's analytical foundation by ensuring that commercial decisions are based not merely on assumptions, but on research, data, customer understanding, and market intelligence.
07Department of Business Development & Strategic Partnerships10 courses +
The Department of Business Development & Strategic Partnerships focuses on identifying and developing new commercial opportunities beyond traditional sales activities. Programs prepare professionals to establish partnerships, alliances, distribution channels, ecosystems, market-development initiatives, and expansion strategies. The department is particularly relevant to executives responsible for creating new sources of growth through collaboration, strategic relationships, new markets, and business opportunities.
08Department of Revenue Management & Growth Strategy10 courses +
The Department of Revenue Management & Growth Strategy develops professionals responsible for integrating marketing, sales, pricing, customer success, and commercial operations around sustainable revenue generation. Programs examine revenue strategy, pricing, forecasting, optimization, growth analytics, commercial performance, and revenue operations. A flagship feature of the department is the Chief Revenue Officer Leadership pathway, designed for executives responsible for coordinating multiple revenue-generating functions across an organization.
09Department of Customer Relationship & Retention Management10 courses +
The Department of Customer Relationship & Retention Management focuses on what happens after customer acquisition. Programs prepare professionals to develop long-term relationships, improve retention, increase customer lifetime value, strengthen engagement, build advocacy, and establish effective customer-success systems. The department reinforces the principle that sustainable commercial growth depends not only on acquiring customers but also on retaining, developing, serving, and creating continuing value for them.
10Department of Retail, E-Commerce & Omnichannel Commerce10 courses +
The Department of Retail, E-Commerce & Omnichannel Commerce prepares professionals for leadership across physical, digital, and integrated commercial channels. Programs examine retail strategy, online commerce, digital marketplaces, retail analytics, customer experience, and omnichannel operations. Participants learn how organizations can integrate stores, websites, mobile platforms, marketplaces, social commerce, and other channels into coherent commercial ecosystems.
11Department of Advertising, Media & Integrated Marketing Communications10 courses +
The Department of Advertising, Media & Integrated Marketing Communications develops professionals capable of strategically communicating value propositions to targeted markets and stakeholders. Its programs examine advertising, media, campaigns, integrated communications, digital advertising, creative strategy, and corporate marketing communications. The department emphasizes the integration of communication channels so that brands communicate with clarity, consistency, relevance, and measurable market impact.
12Department of Sales Enablement, Negotiation & Key Accounts10 courses +
The Department of Sales Enablement, Negotiation & Key Accounts concentrates on the professional capabilities required to improve sales-force effectiveness and manage complex commercial relationships. Programs address negotiation, enterprise sales, consultative selling, sales coaching, account development, B2B sales, and sales enablement. While Key Account Management remains a flagship program within Sales & Commercial Leadership, this department provides more specialized training in the supporting capabilities required to win, develop, and retain strategically important business relationships.
13Department of Service Management & Customer Operations10 courses +
The Department of Service Management & Customer Operations focuses on the operational systems through which organizations deliver customer service. Programs develop capabilities in service management, support operations, quality, contact centers, complaints, service recovery, and performance management. The department complements the strategic Customer Experience department by focusing specifically on the operational execution of excellent customer service.
14Department of Commercial Excellence & Go-to-Market Strategy10 courses +
The Department of Commercial Excellence & Go-to-Market Strategy brings together the strategic elements required to move organizational offerings successfully from product or service development into markets. Its programs examine go-to-market strategy, market entry, commercial operations, routes to market, sales and marketing alignment, performance, and commercial transformation. The department provides a flagship pathway for current and aspiring Chief Commercial Officers (CCOs) responsible for integrating marketing, sales, business development, customer strategy, and commercial performance.
INSPIRE. LEARN. GROW. EARN.